Originally a blogging platform, WordPress has evolved into a comprehensive content management system, powering nearly 20% of all websites worldwide (approx. 75 million sites). While we remain platform agnostic, WordPress remains our go-to tool for many projects. It’s flexible, powerful and simple to use. We’ve successfully used WordPress to deliver websites of all shapes and sizes including complex web apps, corporate sites and simple sites for SME’s. Our developers also produce a range of custom made plugins to meet the specific needs of our clients.
We have delivered bespoke Magento eCommerce websites but we’re also happy working with is a massively powerful eCommerce platform which provides a great deal more than a website front-end, and provides everWe provide a truly bespoke service. Each project is tailor made from simple web design and development to complex application builds and integration projects.
Our development team doesn’t stop at websites. We also deliver complex web apps and integration projects including using various MVC frameworks and client-side technologies and have lots of experience with all sorts of API’s, web technologies and languages.
Responsive web design allows your website to shift the layout and presentation of content for optimal display and usability on a variety of screen sizes and devices.
In the first half 2014, mobile web usage exceeded that of desktop browsing for the first time. Towards the end of 2014 Google began to identify and promote websites that are mobile friendly in their search results. We now include responsive design in almost every project we do.
We love getting our teeth stuck into large corporate websites with complex information architectures, user journeys and requirements. We have delivered such solutions using WordPress, Microsoft SharePoint and Kentico content management systems.
Chances are that if we’ve not done it before we’d pick it up quickly, as we did first time round using Dubit, Github, Capistrano, Joomla, Sagepage, Paypal, geolocation tools and lots of other whizzy web technologies… anything is possible and we love rolling our sleeves up and learning as we go!
We pride ourselves on being agile and flexible; every business we work with has its own unique requirements. Our web design process ensures nothing gets missed and that we’ve explored all the possibilities before delivering effective, creative and exciting websites and services for local Cambridge businesses and organisations around the globe.
No matter how detailed the initial brief, the discovery phase is crucial. Often clients have overlooked a small detail. Sometimes we’ll suggest a solution, approach or strategy that the client’s not considered. This phase allows us to get a richer understanding of the business, requirements and context of the project. Clients often ask us to help solve specific problems with their existing website. We’ve never had to tell a client that we can’t help them.
Depending on the size and complexity of the project, this can range from a simple list of requirements to a full scope document with detailed descriptions of each section of the website. This might includes specifics of the functionality and the technologies required.
What most people understand to be web design is the just one step in the process. We can share our design development at regular intervals to ensure you’re happy with the direction, or you can wait until we have our polished web design concepts completed.
Once the web design is approved, we can start the development. Wherever possible, we follow an agile methodology in development. The first stage is to complete a beta of the website. We’ll share this with you as quickly as possible, usually after just a few days. This basic framework of the website allows you to start populating content while we continue the development. This streamlines the process and allows us to launch the site much sooner.
With the beta in place, we’ll continue developing the website to the specification. We’ll also be working on things like responsiveness (mobile view) and browser compatibility. As clients work with their new website, we may get asked to add or change some of the functionality. Our flexible and agile approach means these requests can usually be accommodated without major complications.
Once the development is completed, your website will be thoroughly tested. This will include ensuring your site works in all major browsers and on mobile devices. Following final approval, we’ll move the site from our development server to your live hosting environment. We can provide a range of hosting platforms including shared hosting, VPS, cloud servers and dedicated servers.
When a new website is launched, we keep a really close eye on things initially to make sure there are no problems. Any issues that crop up are fixed quickly and efficiently.
Websites are constantly monitored and daily backups are taken to ensure that in the event of a problem, and they do happen, that we can recover quickly and without loss of data.
Most web projects include some degree of SEO, which usually begins when the content is being created for the website, but it’s after launch that we crank up SEO efforts and start to assess the effectiveness of any SEO. All of our websites include Google Analytics to track visitors, user journeys and time on site. We can also include Mixpanel which can track almost any on-site user interaction, no matter how small.
Ongoing SEO can be as big or small a consideration as is required, your search goals may be simple or very complex.