September 2014

Xaar understands the importance of managing its social personality


Xaar understands the importance of managing its social personality, and that its social presence is an important extension of its marketing, and one they hope to grow in the coming years to become part of an integrated communication strategy.

Branding Xaar’s social profiles has really given a sense of ownership to each media channel, in turn helping to communicate a cohesive marketing message and brand consistency. The branding exercise also provides a sneak preview of a new online style that will be rolled out over the coming months.