The web has come a long way and so has the way in which we use it. The days have long since past where we need to prefix all website addresses with https:// – now instead the web browsers that we use just assume this is the case, you just have to watch out incase https is required instead.
To the web savvy and technologically advanced whiz kids of today, the need to use WWW is also on its way out. It just slows down the process of visiting a website, and can be really annoying if your fat fingers struggle with accuracy using your smartphone.
The fact that nowadays most people will consider these as the same address will help to overcome this predicament moving forwards;
The older users amongst us still typically default to using WWW, however more often than not we’re seeing links, business cards and even the media beginning to drop the use of WWW, and instead simply using domainname.com which is much more succinct.
The major brands out there lay in wait. Tesco.com is much more snappy than www.tesco.com and the prospect of loosing www from domains will have design benefits too. I think its fair to say that dropping WWW is no different to omitting Ltd or PLC on the end of a company name.
So what are the implications of this?
From our position very few. Some websites use ww2 or wwa for example, but this are few and far between. We’re keen to see that the use of WWW dropped, and in some cases on a business card for example, if a persons email is email@example.com it doesn’t take much to work our their website address (unless of course their email uses Gmail or Hotmail for example!). It actually bugs me when a news reader or TV presenter quotes W yawn W yawn W yawn, it seems to take an age and you’re sat there thinking just hurry up and skip to the important bit please.
Unfortunately, sometimes there might be a tiny little bit of work needs completing in order to make this happen, as not all websites have DNS records setup completely or correctly to enable visitors to use www.domain.com or just domain.com. But to future proof your business and its website, its essential to get this setup and working for your website. Every website owner dreads their visitors witnessing the error ‘unfortunately a website couldn’t be found at this location’, but not everybody knows it might be as easy as ‘needing’ to prefix the address with WWW.
It is possible for a search engine to see both www and non-www domain as two different websites, and this has always been perceived as creating duplicate content and therefore being bad for search.
If your website works when you omit WWW great, you don’t need to do anything, but if it doesn’t we recommend getting it fixed quickly, you could be missing out!