Bespoke integration helps PCB leader chip into small budget marketplace

Anglia Circuits Ltd, Huntingdon

Unique challenge

Since the late 1960’s Anglia Circuits has grown to become one of the leading manufacturers of printed circuit boards in the UK. Having identified the significant growth in overseas manufacturing of PCB’s, Anglia decided to launch an online proposition offering a competitive no-frills service.

We helped to launch Quote MyPCB by developing a highly customised WordPress-based website to host a bespoke online quote configuration tool which integrates with Anglia’s existing (and legacy) backoffice platform for live pricing and delivery.

Bespoke configuration

In a competitive marketplace it was imperative to deliver the most intuitive interface possible to enable visitors to quickly and easily configure estimates for their bespoke PCB requirements, along with making several other steps in the process as simple as possible, including account creation, quote saving and ordering.

Special consideration was applied to the presentation of the pricing, so as to avoid any confusion with delivery and VAT, a point which was highlighted after reviewing the competition.

sagepay-partner-integration

Trust

We identified Sagepay as the most suitable gateway provider for this type of product, as its a recognised and trusted brand and feels a little more professional than using PayPal for example.

Adwords & SEO

We identified, researched and agreed a set of target keywords and phrases, for example ‘bespoke PCB’s’, which we used when search engine optimising the website content, and also in a Google Pay Per Click advertising campaign. We agreed that the PPC budget would be reduced when the website appeared in position #1 in the natural listings for all target keywords – and we’re making steady progress!

Photography

To help visitors to the website understand some of the businesses values, its level of professionalism and scale of operation, we commissioned a photographer to get some great shots of the team at work.

MAS Consultants

As a result of delivering this project, we have become MAS consultants and now hope to work with other manufacturing businesses throughout the UK and help them to start trading online. Members of MAS might be entitled to funding towards eCommerce website projects.

mas-consultant

26 Nov 2012

The website is looking great, so simple to use and the workflow is beautifully integrated with our backoffice. Thanks for your efforts.

website-testimonialMatthew Kember, Managing Director
Anglia Circuits Ltd