Putting some personality into potatoes

R S Cockerill Ltd, York

Advertising campaign

Leading potato growers Cockerill┬ádecided to work with us to deliver their advertising, on the back of a recommendation from another client (which is always nice to hear!). Cockerills’ previous advertising lacked creativity, failed to deliver a strong brand and carried confusing messaging between its disparate campaigns. Our aim was to inject some personality into the new creative to really set them apart in a crowded marketplace.

Keeping things simple ensured we didn’t fall into the trap of past campaigns which delivered an intense list of benefits. We developed two campaigns which deliver the businesses strong core messages, clearly branded and making the most of some great photography – we challenge anyone to miss the point!

Cambridge advertising agency

18 Jun 2013

Our beautiful new advertising creative gives us the stand-out we’ve been lacking – keeping it simple really works, thanks for your teams help and advice.

advertising-testimonialMartin Cockerill, Managing Director
RS Cockerill York Ltd