Stylish online presence
for denim manufacturer

ISKO, Turkey

Web design cambridge

Background

Established in 1904 in Gaziantep – Turkey, our client has grown to become a global leading denim manufacturer, with capacity to produce 250 million metres of fabric every year. With an impressive portfolio exceeding 25,000 products their innovative fabrics and technology are used by the worlds largest fashion brands including Guess, Diesel, Topman, Esprit and Habitual, and their reputation continues to grow globally as industry leading innovators.

Being at the cutting edge of the fashion world, a smart and intelligent new website was required and forms an important tool to assist the sales teams in attracting new brand collaborations. Consumers are also catered for with a more fun and accessible design than your typical b2b website, a new approach aimed at educating consumers before they take to the high street.

Brand identity

Clearly understanding the brand, its strengths and ambition, inspired us to ensure a strong but sympathetic approach to applying their iconic brand identity, resulting in the delivery of a clean, smart and stylish aesthetic for the new website.

The website successfully delivers the businesses core messages: innovative with the product; inspirational by its approach and market leading with rapid global growth. The website demonstrates their international network of textile technologists, design experts and retail specialists, and highlights prestigious brand collaborations and marketing success. We were keen for the website to play a supporting role in elevating the presentation of their brand.

Typography

The sans serif typeface Lato was chosen for the elegance of its letterforms, the semi-rounded details of the letters providing a feeling of warmth, while the strong structure provides stability and seriousness – a perfect match for the businesses powerful branding.

Web design

Design concepts

We adopted a less b2b approach which enabled us to explore original and exciting designs and layouts – because of the close ties to the fashion industry and the need to focus more on the consumer.

Responsive website design

The homepage lends itself to being easily updated to reflect the latest offline campaign creative. A responsive website design ensures a seamless user experience no matter what device is used for browsing.

Responsive web design

Rich content

Stunning photography and rich video content is presented in a range of unique page layouts which use the latest features and technology to enrich the user experience including: full width content, parallax scroll, horizontal content sliders, touch navigation and subtle use of javascript to draw the eye and bring the elegant designs to life.

Brand equity

The website highlights our client’s most prestigious trademarks from their comprehensive product portfolio, making their brands work harder to position the business with a consumer edge.

Seamless applications

The new careers section has been included to help attract the best talent from around the world as part of our clients global recruitment strategy. By creating a seamless integration with LinkedIn using their developers API, it is possible for applicants to submit their details with just two clicks, by automatically populating the data capture form with the visitors LinkedIn profile information – the quick application process already proving popular and attracting a good number of applications.

 

linkedin

19 Mar 2015

Once again thanks for all your help and support and the beautiful website.

Pariya Tari, Marketing Specialist
ISKO Division – Sanko Tekstil Isletmeleri San. ve Tic. A.S.