Pardot integration for global game-changer

Featurespace, Cambridge

Background

Founded by multi-award winning Australian entrepreneur David Excell and Professor of Applied Statistics from Cambridge University, Bill Fitzgerald, Featurespace is pioneering a new generation of behavioral change identification algorithms to understand individual and group behavior in real time, and calculate human interaction events before they occur. Simply put, they predict the future.

The unique application of Bayesian statistics algorithms to accurately predict behavior enables the provision of fraud prevention services to businesses in insurance, gaming and financial services markets.

Picture: Thomas Bayes (1701 – 7 April 1761)

Pardot platform website integration

Website development

The requirement for a new website was to generate and nurture leads. By integrating with specialist marketing automation platform Pardot, to act as a conduit between the website and their backoffice Salesforce CRM, makes for an easy to manage process to manage and convert leads.

Creative concepts

A number of creative concepts were presented.

Pardot project creative 1
Pardot project creative 2

Pardot platform logo

Pardot integration

Pardot provides a powerful level of marketing automation which enables Featurespace to effectively nurture leads generated through the website. By using the Pardot developers API we were able to integrate the new website with their internal CRM platform Salesforce.

Rich content

We explored a variety of options to display the different navigation’s, data capture forms, call-to-action buttons, graphical content and downloads.

It was agreed the design was a good starting point to evolve over time alongside their offline marketing collateral, and positioned the business appropriately within the high-tech sector.

Pardot website screengrab 2
Pardot website screengrab 1
Pardot website screengrab 4
Pardot website screengrab 3

27 Apr 2012

Many thanks for delivering what you promised, I’m really pleased that the Pardot integration was successful and the tight deadline didn’t cause any major issues. Great effort!

pardot-project-testimonialJeremy Jones, Marketing Director
Featurespace Ltd