Fast fix for ad campaign

Huntsman – Composite Wood Products, Belgium

Global advertising

Huntsman is one of the worlds largest chemical companies, manufacturing over 4000 products for a variety of industries including; automotive, aviation, textiles, footwear, paints and coatings, construction, technology, agriculture and packaging. For Huntsman’s Composite Wood Products business unit, we enjoy producing their advertising for the I-BOND and I-RELEASE products aimed at the wood panel manufacturing industry. Our ads are innovative for the sector and deliver clear messaging which is translated into nine different languages for distribution throughout Europe and APAC – we even get to play with F1 racing cars occasionally.

Online banner advertising
Huntsman advertising

Advertising concepts

We explored a number of different creative concepts and campaign headlines to help get the core message across clearly and quickly. It was decided that ‘We’ve got the power’ was most suitable, as it translated well across multiple markets.

Cambridge advertising agency
Cambridge advertising agency
Cambridge advertising agency
Cambridge advertising campaign

Spreading the word

The quarterly CWP newsletter allows the business unit to communicate its latest news, innovations, results and success stories to a captive audience around the world, delivering a tangible reminder of Huntsman’s sector experience and expertise.

2 Nov 2013

The advertising creative looks great, thank you. I’m confident it’s going to be really effective in Europe and APAC.

advertising-testimonialElise Verdeyen, Communication & Creative Specialist
Huntsman Composite Wood Products