Laying the foundations for new estate agents

Radcliffe & Rust, Cambridge

Building a brand

Radcliffe & Rust chose to work with us to launch their business in 2011 because of our passion and no-nonsense approach, something we shared in common with our clients who set about running their own agency after several years working in Cambridge’s prestigious property market. With a conservative budget and tight schedule, the pressure was on to lay the foundations for their business to attract the right customers and to position their business right in the middle of the competition’s offering.

Responsive website design

Three years after delivering the first generation website, we gave a gentle overhaul and added a number of new features. These included mobile responsiveness to ensure a positive user experience for users of all manner of different device types and screen sizes.


It’s surprising how much consideration goes into something so simple (yet so fundamental to the usability of the website).


Aside from exceeding first year sales targets and successfully launching at the beginning of the deepest global economic recession in history, Radcliffe & Rust achieved two prestigious awards in their second year – voted by their customers for great customer experience for both the sales and lettings sides of their business.

Vebra integration

Vebra integration

Our client chose to use Vebra, a specialist tool for managing all aspects of an estate agency including client and property management, agency administration, communications, processes and legal compliance. The Vebra integration offered up a number of exciting challenges that we’d not experienced before but tackled with our usual anything-is-possible approach. This including the on-the-fly creation of branded PDF’s of property particulars, image gallery feeds and much more.

23 Jan 2014

The team knew exactly what we needed and designed a range of marketing materials that are striking, effective and most importantly, did not blow our start-up, cost conscious budget.

clientRichard Rust, Director
Radcliffe & Rust